Apple Relaunched the Home Button on Its New iPhone SE 3. Here’s Why.
Apple's new iPhone SE 3 was unveiled with a familiar hardware feature – the home button.
The iPhone has had an on-and-off relationship with the home button over the years. WSJ’s Dalvin Brown breaks down the history of the iPhone home button and why it’s sticking around – for now. Photo composite: Adele Morgan
Introducing the second-generation iPhone SE, a powerful and compact new smartphone.
Cupertino, California — Apple today announced the second-generation iPhone SE, a powerful new iPhone featuring a 4.7-inch Retina HD display, paired with Touch ID for industry-leading security. iPhone SE comes in a compact design, reinvented from the inside out, and is the most affordable iPhone. The new iPhone SE is powered by the Apple-designed A13 Bionic, the fastest chip in a smartphone, to handle the most demanding tasks. iPhone SE also features the best single-camera system ever in an iPhone, which unlocks the benefits of computational photography including Portrait mode, and is designed to withstand the elements with dust and water resistance.
iPhone SE comes in three beautiful colours — black, white and (PRODUCT)RED — and will be available for pre-order beginning Friday, April 17, starting at just $399 (US).
“The first iPhone SE was a hit with many customers who loved its unique combination of small size, high-end performance and affordable price; the new second-generation iPhone SE builds on that great idea and improves on it in every way — including our best-ever single-camera system for great photos and videos — while still being very affordable,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone SE features the industry-leading performance of A13 Bionic that enables great battery life, takes stunning Portrait mode and Smart HDR photos, shoots amazing videos with stereo audio, is great for games and super fast web surfing, and is built with the same industry-leading security features our customers expect. We can’t wait to get iPhone SE into customers’ hands.”
iPhone SE features an aerospace-grade aluminium and durable glass design with an all-black front.
Popular Design with a 4.7-inch Display
iPhone SE features an aerospace-grade aluminium and durable glass design with an all-black front, and is available in black, white and (PRODUCT)RED. The rear glass finish includes a centred Apple logo and is made using a seven-layer colour process for precise hue and opacity, delivering rich depth of colour with a colour-matched aluminium band. It is water- and dust-resistant with an IP67 rating for water resistance up to 1 metre for 30 minutes.1
The 4.7-inch Retina HD display with True Tone adjusts the white balance to match the ambient light for a more natural, paper-like viewing experience. The vibrant wide colour gamut Retina HD display offers incredible colour accuracy, and supports Dolby Vision and HDR10 playback. iPhone SE uses Haptic Touch for Quick Actions — such as animating Live Photos, previewing messages, rearranging apps and more — as well as contextual menus.
iPhone SE also features the familiar Home button designed with sapphire crystal to be durable and to protect the sensor, and a steel ring to detect a user’s fingerprint for Touch ID. Using Touch ID is an easy, private and secure alternative to entering a passcode to unlock iPhone, fill in passwords using iCloud Keychain, log in to apps, authorise App Store purchases, and make Apple Pay transactions.
iPhone SE comes in three beautiful colours, black, white and (PRODUCT)RED, and is designed to withstand the elements with dust and water resistance.
A13 Bionic — The Fastest Chip in a Smartphone
Introduced with iPhone 11 and iPhone 11 Pro, A13 Bionic is the fastest chip ever in a smartphone and provides unparalleled performance for every task iPhone SE handles. Perfect for photography, gaming and augmented reality experiences, A13 Bionic makes every action feel fluid.
A13 Bionic was built with a focus on machine learning, with a dedicated 8-core Neural Engine capable of 5 trillion operations per second, two Machine Learning Accelerators on the CPU and a new Machine Learning Controller to balance performance and efficiency. Together, A13 Bionic and iOS 13 enable new intelligent apps that make use of machine learning and Core ML.
Built for efficiency, the A13 Bionic also enables great battery life for iPhone SE. iPhone SE is wireless-charging capable with Qi-certified chargers and also supports fast-charging, giving customers up to 50 percent charge in just 30 minutes.2 Lightning-fast download speeds are available with Wi-Fi 6 and Gigabit-class LTE.3 Dual SIM with eSIM provides the flexibility for users to have two separate phone numbers on a single device while traveling abroad or for use as a business line.4
A13 Bionic, the fastest chip in a smartphone, comes to iPhone SE enabling great battery life, power and efficiency.
New Camera Experience Powered by A13 Bionic
iPhone SE features the best single-camera system ever in an iPhone with a 12-megapixel f/1.8 aperture Wide camera, and uses the image signal processor and Neural Engine of A13 Bionic to unlock even more benefits of computational photography, including Portrait mode, all six Portrait Lighting effects and Depth Control.5 Using machine learning and monocular depth estimation, iPhone SE also takes stunning Portraits with the front camera. Next-generation Smart HDR comes to iPhone SE, intelligently re-lighting recognised subjects in a frame for more natural-looking images with stunning highlight and shadow details.
iPhone SE takes amazing photos with Smart HDR, stunning portraits with Portrait mode including all six Portrait Lighting effects, and with QuickTake, users can easily transition to video recording without switching out of Photo mode.
iPhone SE takes amazing photos with Smart HDR, stunning portraits with Portrait mode including all six Portrait Lighting effects, and with QuickTake, users can easily transition to video recording without switching out of Photo mode.
iPhone SE takes amazing photos with Smart HDR, stunning portraits with Portrait mode including all six Portrait Lighting effects, and with QuickTake, users can easily transition to video recording without switching out of Photo mode.
iPhone SE takes amazing photos with Smart HDR, stunning portraits with Portrait mode including all six Portrait Lighting effects, and with QuickTake, users can easily transition to video recording without switching out of Photo mode. previous
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Videos are even more immersive with stereo audio recording and cinematic video stabilisation on the front and rear cameras. The rear camera supports high-quality video capture at 4K up to 60fps, and extended dynamic range comes to iPhone SE for more highlight details up to 30fps. Customers can also take advantage of QuickTake video on the front and rear cameras, allowing video recording without switching out of Photo mode.
With advanced Camera and Photo features in iOS 13, native editing is even more comprehensive and intuitive through powerful tools that were once available only for photo editing.
iPhone SE features the best single-camera system in an iPhone capturing high quality video up to 4K 60fps on the rear camera, cinematic video stabilisation on the front and rear camera, and studio audio recording.
Everything Apple has to Offer
iPhone SE gives customers access to Apple’s robust ecosystem of products, services and accessories. Users can take advantage of the almost 2 million apps on the App Store, including the best third-party apps and AR experiences, stay up to date on current events with Apple News, enjoy original series, movies and documentaries from the world’s greatest storytellers with Apple TV+, stream over 60 million songs from their favourite artists on Apple Music, make secure and private purchases with Apple Pay, and store photos, files and contacts on iCloud with the ability to access content on all of a customer’s Apple devices. With a Lightning connector, iPhone SE is also compatible with more than 25,000 Lightning accessories, including camera accessories, audio and speakers, docks, CarPlay and more.
iPhone SE is built with the same industry-leading security features that customers expect from Apple — protecting privacy and giving customers control of their information. For example, Touch ID and the Secure Enclave protect fingerprint data, Intelligent Tracking Prevention on Safari helps stop advertisers that follow users from site to site, Photos uses machine learning to organize photos on device and more.
iPhone SE with iOS 13 delivers a seamless experience with software and hardware integration unlike any other smartphone. iOS 13 features a dramatic look with Dark Mode, a more private way to sign in to apps and websites with Sign In with Apple, and an all-new Maps experience that delivers faster and more accurate navigation and beautiful street-level imagery with Look Around.
iPhone SE integrates hardware and software for a seamless experience allowing access to Apple’s unparalleled ecosystem of products, services and Lightning accessories.
iPhone SE integrates hardware and software for a seamless experience allowing access to Apple’s unparalleled ecosystem of products, services and Lightning accessories.
iPhone SE integrates hardware and software for a seamless experience allowing access to Apple’s unparalleled ecosystem of products, services and Lightning accessories.
iPhone SE integrates hardware and software for a seamless experience allowing access to Apple’s unparalleled ecosystem of products, services and Lightning accessories.
iPhone SE integrates hardware and software for a seamless experience allowing access to Apple’s unparalleled ecosystem of products, services and Lightning accessories.
iPhone SE integrates hardware and software for a seamless experience allowing access to Apple’s unparalleled ecosystem of products, services and Lightning accessories.previous
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Pricing and Availability
iPhone SE will be available in 64GB, 128GB and 256GB models in black, white and (PRODUCT)RED starting at $399 (US). Customers can also get iPhone SE for $9.54 a month or $229 with trade-in from apple.com, in the Apple Store app and Apple Stores.6 iPhone SE is available through Apple Authorised Resellers and select carriers (prices may vary).
iPhone SE is available to pre-order on apple.com and the Apple Store app beginning at 1 p.m. BST on Friday, April 17, and will be available from Apple, Apple Authorised Resellers and select carriers on Friday, April 24, in the US and more than 40 other countries and regions.
Apple TV+ is available on the Apple TV app on iPhone, Apple TV, iPod touch, Mac and other platforms including online (tv.apple.com), for $4.99 per month with a seven-day free trial. Customers who purchase iPhone SE can enjoy one year of Apple TV+ for free.7
Customers with questions about iPhone SE or which iPhone is right for them can contact a Specialist at 1-800-MY-APPLE or start a chat in Messages directly from the Apple Store app.
Anyone who purchases online from Apple will receive free no-contact home delivery and the option to trade in their current iPhone for credit toward the purchase of iPhone SE.8
Customers can extend their limited warranty with AppleCare+, and get 24/7 priority access to technical support.
A portion of proceeds for iPhone SE (PRODUCT)RED purchases will go directly to Global Fund’s newly established COVID-19 Response — providing funding to countries in need of PPE, diagnostics treatment, lab equipment, public safety communications, supply chain support and more — as well as HIV/AIDS grants that provide testing, counselling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies.Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
The next-generation iPhone SE is a powerful new iPhone in an iconic design, featuring the A15 Bionic chip and 5G.
CUPERTINO, CALIFORNIA Apple today announced iPhone SE, a powerful new iPhone in an iconic design, with exceptional capabilities and performance at an incredible price. iPhone SE comes in a compact and durable design, and together with iOS 15, delivers a seamless user experience. The new iPhone SE features impressive upgrades including the performance of A15 Bionic, which powers advanced camera capabilities and makes nearly every experience better, from photo editing to power-intensive operations like gaming and augmented reality. Along with 5G, longer battery life, and improved durability, iPhone SE comes in three stunning colors — midnight, starlight, and (PRODUCT)RED.1 iPhone SE will be available for pre-order this Friday, March 11, with availability beginning Friday, March 18.
“iPhone SE has been an incredibly popular choice with our existing users and for new iPhone customers, thanks to its iconic design, exceptional performance, and affordable price. This year we’ve built the most powerful and durable iPhone SE yet, with better battery life thanks to A15 Bionic, the same chip as our iPhone 13 lineup that also unlocks advanced camera features like Smart HDR 4, Photographic Styles, and Deep Fusion,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “And with 5G, iPhone SE gives users faster downloads and uploads, higher quality video streaming, real-time interactivity in apps, and much more. Delivering the latest generation of technology and performance at this price is something only Apple can do.”
iPhone SE comes in three beautiful colors — (PRODUCT)RED, starlight, and midnight — and features the familiar Home button with Touch ID.
Iconic Design with a 4.7-inch Display
iPhone SE is as durable as it is beautiful, and features an aerospace-grade aluminum and glass design, now with the toughest glass in a smartphone on the front and back — the same as on the back of iPhone 13 Pro and iPhone 13. Rated IP67 for water and dust resistance, iPhone SE is designed to protect against spills.2 iPhone SE features the familiar Home button with Touch ID — an easy, private, and secure alternative for logging in to apps, authorizing App Store purchases, making Apple Pay transactions, and more.
iPhone SE features an aerospace-grade aluminum design, with the toughest glass in a smartphone on the front and back.
A15 Bionic: The Ultimate Smartphone Chip
The power of Apple silicon delivers industry-leading performance and cutting-edge capabilities to iPhone. The lightning-fast A15 Bionic — introduced with iPhone 13 — comes to iPhone SE and makes nearly every experience better, from launching apps to handling demanding tasks with ease. A15 Bionic packs a powerful 6-core CPU, the fastest CPU in a smartphone, with two high-performance cores and four high-efficiency cores, making iPhone SE up to 1.8x faster than iPhone 8, and even faster compared to older models. The 16-core Neural Engine is capable of 15.8 trillion operations per second, enabling faster machine learning computations for third-party applications, as well as unlocking features for iPhone SE like Live Text in the Camera app with iOS 15 and on-device dictation. Perfect for photography, gaming, and augmented reality experiences, A15 Bionic makes every action feel fluid.
Built for efficiency, A15 Bionic works in conjunction with the latest-generation battery chemistry and tight integration with iOS 15 to enable better battery life on iPhone SE. Even with its compact form factor and new technologies like 5G, iPhone SE has longer battery life than the previous-generation and older 4.7-inch iPhone models. iPhone SE is compatible with Qi-certified chargers for wireless charging, and also supports fast charging.3
Pause playback of video: Racing game on iPhone SE with A15 Bionic
A15 Bionic in iPhone SE makes nearly every action feel fluid, from launching apps to gaming and augmented reality experiences.
New Camera Experience Powered by A15 Bionic
iPhone SE features an all-new camera system powered by A15 Bionic, with a 12-megapixel ƒ/1.8 aperture Wide camera that offers incredible computational photography benefits, including Smart HDR 4, Photographic Styles, Deep Fusion, and Portrait mode.4 Introduced with iPhone 13 Pro and iPhone 13, Smart HDR 4 uses intelligent segmentation to apply different adjustments for color, contrast, and noise to the subject versus the background. This ensures faces are properly exposed in challenging lighting, and renders people in the same photo individually, with different adjustments optimized for lighting and skin tone for each person. Photographic Styles allows users to bring their personal photo preferences to every image while still benefitting from Apple’s multiframe image processing. Preset and customized preferences work across scenes and subjects, and unlike a simple filter, intelligently apply the right adjustments to different parts of the photo to ensure the important elements, like skin tones, are preserved. Deep Fusion uses advanced machine learning to do pixel-by-pixel processing, optimizing for texture, details, and noise in every part of the photo. The image signal processor in A15 Bionic delivers significantly improved videos with reduced noise, particularly in low light, with better white balance and truer skin tone.
Powered by A15 Bionic, iPhone SE takes amazing photos and features Smart HDR 4, which applies individual adjustments for color, contrast, and noise to make images more true to life.
Deep Fusion uses advanced machine learning to optimize for texture and detail in every part of the photo.
Deep Fusion uses advanced machine learning to optimize for texture and detail in every part of the photo.
Photographic Styles allows users to bring their personal photo preferences to every image, and intelligently applies the right adjustments to different parts of the photo to ensure important elements are preserved.
iPhone SE takes stunning portraits with Portrait mode, including all six Portrait Lighting effects.previous
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5G Comes to iPhone SE
5G allows users to take advantage of the latest generation of wireless technology, with faster uploads and downloads, lower latency, and better experiences in more places — like seeing family with higher-quality HD FaceTime calls, even when on cellular data and not on Wi-Fi.5 With iOS 15, SharePlay on 5G unlocks powerful shared experiences such as watching HDR movies or TV shows in sync with friends while on a FaceTime call. And Smart Data mode will intelligently conserve battery life by automatically shifting iPhone to LTE when 5G speeds are not needed. Support for 5G worldwide is growing, with more than 200 carriers in over 70 markets and regions supporting it by the end of the year.
5G on iPhone SE allows users to take advantage of the latest generation of wireless technology, with faster uploads and downloads, lower latency, and better experiences in more places.
Featuring iOS 15
iOS 15 enhances the iPhone experience with more ways to stay connected, powerful updates that help users focus and explore, and intelligent features to get more done with iPhone. Now FaceTime calls feel more natural with spatial audio and a new Portrait mode, SharePlay delivers a way for users to share experiences with friends and family while on a FaceTime call, Focus helps users reduce distraction, notifications have been redesigned, and Live Text uses on-device intelligence to recognize text in a photo and allows users to take action. Apple Maps brings beautiful ways to navigate and explore the world with a three-dimensional city-driving experience and walking directions in augmented reality. Weather is redesigned with full-screen maps and more graphical displays of data, Wallet adds support for home keys and state IDs, and privacy controls in Siri, Mail, and more places across the system further protect user information.6
iOS 15 enhances the iPhone experience and enables features like Live Text, which intelligently recognizes text in a photo and allows users to take action.
SharePlay delivers a new way for users to share experiences with friends and family while on a FaceTime call.
Focus helps users reduce distraction and stay in the moment with customizable settings.
Apple Maps brings beautiful new ways to navigate and explore the world with a new three-dimensional city-driving experience and walking directions in augmented reality.
iPhone SE and the Environment
Like iPhone 13 Pro and iPhone 13, iPhone SE is designed to minimize its impact on the environment. iPhone SE is made with recycled materials, including 100 percent recycled rare earth elements in the Taptic Engine and audio magnets, 100 percent recycled tungsten in the Taptic Engine, and 100 percent recycled tin in the solder of the main logic board. Redesigned packaging eliminates the outer plastic wrap, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025. iPhone SE meets Apple’s high standards for energy efficiency and remains free of numerous harmful substances.
Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net-zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.
The iPhone has had an on-and-off relationship with the home button over the years. WSJ’s Dalvin Brown breaks down the history of the iPhone home button and why it’s sticking around – for now. Photo composite: Adele Morgan
The Most Affordable iPhone Features A13 Bionic, the Fastest Chip in a Smartphone, and the Best Single-Camera System in an iPhone
Introducing the second-generation iPhone SE, a powerful and compact new smartphone.
Cupertino, California — Apple today announced the second-generation iPhone SE, a powerful new iPhone featuring a 4.7-inch Retina HD display, paired with Touch ID for industry-leading security. iPhone SE comes in a compact design, reinvented from the inside out, and is the most affordable iPhone. The new iPhone SE is powered by the Apple-designed A13 Bionic, the fastest chip in a smartphone, to handle the most demanding tasks. iPhone SE also features the best single-camera system ever in an iPhone, which unlocks the benefits of computational photography including Portrait mode, and is designed to withstand the elements with dust and water resistance.
iPhone SE comes in three beautiful colours — black, white and (PRODUCT)RED — and will be available for pre-order beginning Friday, April 17, starting at just $399 (US).
“The first iPhone SE was a hit with many customers who loved its unique combination of small size, high-end performance and affordable price; the new second-generation iPhone SE builds on that great idea and improves on it in every way — including our best-ever single-camera system for great photos and videos — while still being very affordable,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone SE features the industry-leading performance of A13 Bionic that enables great battery life, takes stunning Portrait mode and Smart HDR photos, shoots amazing videos with stereo audio, is great for games and super fast web surfing, and is built with the same industry-leading security features our customers expect. We can’t wait to get iPhone SE into customers’ hands.”
iPhone SE features an aerospace-grade aluminium and durable glass design with an all-black front.
Popular Design with a 4.7-inch Display
iPhone SE features an aerospace-grade aluminium and durable glass design with an all-black front, and is available in black, white and (PRODUCT)RED. The rear glass finish includes a centred Apple logo and is made using a seven-layer colour process for precise hue and opacity, delivering rich depth of colour with a colour-matched aluminium band. It is water- and dust-resistant with an IP67 rating for water resistance up to 1 metre for 30 minutes.1
The 4.7-inch Retina HD display with True Tone adjusts the white balance to match the ambient light for a more natural, paper-like viewing experience. The vibrant wide colour gamut Retina HD display offers incredible colour accuracy, and supports Dolby Vision and HDR10 playback. iPhone SE uses Haptic Touch for Quick Actions — such as animating Live Photos, previewing messages, rearranging apps and more — as well as contextual menus.
iPhone SE also features the familiar Home button designed with sapphire crystal to be durable and to protect the sensor, and a steel ring to detect a user’s fingerprint for Touch ID. Using Touch ID is an easy, private and secure alternative to entering a passcode to unlock iPhone, fill in passwords using iCloud Keychain, log in to apps, authorise App Store purchases, and make Apple Pay transactions.
iPhone SE comes in three beautiful colours, black, white and (PRODUCT)RED, and is designed to withstand the elements with dust and water resistance.
A13 Bionic — The Fastest Chip in a Smartphone
Introduced with iPhone 11 and iPhone 11 Pro, A13 Bionic is the fastest chip ever in a smartphone and provides unparalleled performance for every task iPhone SE handles. Perfect for photography, gaming and augmented reality experiences, A13 Bionic makes every action feel fluid.
A13 Bionic was built with a focus on machine learning, with a dedicated 8-core Neural Engine capable of 5 trillion operations per second, two Machine Learning Accelerators on the CPU and a new Machine Learning Controller to balance performance and efficiency. Together, A13 Bionic and iOS 13 enable new intelligent apps that make use of machine learning and Core ML.
Built for efficiency, the A13 Bionic also enables great battery life for iPhone SE. iPhone SE is wireless-charging capable with Qi-certified chargers and also supports fast-charging, giving customers up to 50 percent charge in just 30 minutes.2 Lightning-fast download speeds are available with Wi-Fi 6 and Gigabit-class LTE.3 Dual SIM with eSIM provides the flexibility for users to have two separate phone numbers on a single device while traveling abroad or for use as a business line.4
A13 Bionic, the fastest chip in a smartphone, comes to iPhone SE enabling great battery life, power and efficiency.
New Camera Experience Powered by A13 Bionic
iPhone SE features the best single-camera system ever in an iPhone with a 12-megapixel f/1.8 aperture Wide camera, and uses the image signal processor and Neural Engine of A13 Bionic to unlock even more benefits of computational photography, including Portrait mode, all six Portrait Lighting effects and Depth Control.5 Using machine learning and monocular depth estimation, iPhone SE also takes stunning Portraits with the front camera. Next-generation Smart HDR comes to iPhone SE, intelligently re-lighting recognised subjects in a frame for more natural-looking images with stunning highlight and shadow details.
iPhone SE takes amazing photos with Smart HDR, stunning portraits with Portrait mode including all six Portrait Lighting effects, and with QuickTake, users can easily transition to video recording without switching out of Photo mode.
iPhone SE takes amazing photos with Smart HDR, stunning portraits with Portrait mode including all six Portrait Lighting effects, and with QuickTake, users can easily transition to video recording without switching out of Photo mode.
iPhone SE takes amazing photos with Smart HDR, stunning portraits with Portrait mode including all six Portrait Lighting effects, and with QuickTake, users can easily transition to video recording without switching out of Photo mode.
iPhone SE takes amazing photos with Smart HDR, stunning portraits with Portrait mode including all six Portrait Lighting effects, and with QuickTake, users can easily transition to video recording without switching out of Photo mode. previous
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Videos are even more immersive with stereo audio recording and cinematic video stabilisation on the front and rear cameras. The rear camera supports high-quality video capture at 4K up to 60fps, and extended dynamic range comes to iPhone SE for more highlight details up to 30fps. Customers can also take advantage of QuickTake video on the front and rear cameras, allowing video recording without switching out of Photo mode.
With advanced Camera and Photo features in iOS 13, native editing is even more comprehensive and intuitive through powerful tools that were once available only for photo editing.
iPhone SE features the best single-camera system in an iPhone capturing high quality video up to 4K 60fps on the rear camera, cinematic video stabilisation on the front and rear camera, and studio audio recording.
Everything Apple has to Offer
iPhone SE gives customers access to Apple’s robust ecosystem of products, services and accessories. Users can take advantage of the almost 2 million apps on the App Store, including the best third-party apps and AR experiences, stay up to date on current events with Apple News, enjoy original series, movies and documentaries from the world’s greatest storytellers with Apple TV+, stream over 60 million songs from their favourite artists on Apple Music, make secure and private purchases with Apple Pay, and store photos, files and contacts on iCloud with the ability to access content on all of a customer’s Apple devices. With a Lightning connector, iPhone SE is also compatible with more than 25,000 Lightning accessories, including camera accessories, audio and speakers, docks, CarPlay and more.
iPhone SE is built with the same industry-leading security features that customers expect from Apple — protecting privacy and giving customers control of their information. For example, Touch ID and the Secure Enclave protect fingerprint data, Intelligent Tracking Prevention on Safari helps stop advertisers that follow users from site to site, Photos uses machine learning to organize photos on device and more.
iPhone SE with iOS 13 delivers a seamless experience with software and hardware integration unlike any other smartphone. iOS 13 features a dramatic look with Dark Mode, a more private way to sign in to apps and websites with Sign In with Apple, and an all-new Maps experience that delivers faster and more accurate navigation and beautiful street-level imagery with Look Around.
iPhone SE integrates hardware and software for a seamless experience allowing access to Apple’s unparalleled ecosystem of products, services and Lightning accessories.
iPhone SE integrates hardware and software for a seamless experience allowing access to Apple’s unparalleled ecosystem of products, services and Lightning accessories.
iPhone SE integrates hardware and software for a seamless experience allowing access to Apple’s unparalleled ecosystem of products, services and Lightning accessories.
iPhone SE integrates hardware and software for a seamless experience allowing access to Apple’s unparalleled ecosystem of products, services and Lightning accessories.
iPhone SE integrates hardware and software for a seamless experience allowing access to Apple’s unparalleled ecosystem of products, services and Lightning accessories.
iPhone SE integrates hardware and software for a seamless experience allowing access to Apple’s unparalleled ecosystem of products, services and Lightning accessories.previous
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Pricing and Availability
iPhone SE will be available in 64GB, 128GB and 256GB models in black, white and (PRODUCT)RED starting at $399 (US). Customers can also get iPhone SE for $9.54 a month or $229 with trade-in from apple.com, in the Apple Store app and Apple Stores.6 iPhone SE is available through Apple Authorised Resellers and select carriers (prices may vary).
iPhone SE is available to pre-order on apple.com and the Apple Store app beginning at 1 p.m. BST on Friday, April 17, and will be available from Apple, Apple Authorised Resellers and select carriers on Friday, April 24, in the US and more than 40 other countries and regions.
Apple TV+ is available on the Apple TV app on iPhone, Apple TV, iPod touch, Mac and other platforms including online (tv.apple.com), for $4.99 per month with a seven-day free trial. Customers who purchase iPhone SE can enjoy one year of Apple TV+ for free.7
Customers with questions about iPhone SE or which iPhone is right for them can contact a Specialist at 1-800-MY-APPLE or start a chat in Messages directly from the Apple Store app.
Anyone who purchases online from Apple will receive free no-contact home delivery and the option to trade in their current iPhone for credit toward the purchase of iPhone SE.8
Customers can extend their limited warranty with AppleCare+, and get 24/7 priority access to technical support.
A portion of proceeds for iPhone SE (PRODUCT)RED purchases will go directly to Global Fund’s newly established COVID-19 Response — providing funding to countries in need of PPE, diagnostics treatment, lab equipment, public safety communications, supply chain support and more — as well as HIV/AIDS grants that provide testing, counselling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies.Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Apple announces the new iPhone SE: a powerful smartphone in an iconic design
The most affordable iPhone features the powerful A15 Bionic, 5G, better battery life, improved durability, and a new camera system with advanced features like Smart HDR 4, Photographic Styles, and Deep FusionThe next-generation iPhone SE is a powerful new iPhone in an iconic design, featuring the A15 Bionic chip and 5G.
CUPERTINO, CALIFORNIA Apple today announced iPhone SE, a powerful new iPhone in an iconic design, with exceptional capabilities and performance at an incredible price. iPhone SE comes in a compact and durable design, and together with iOS 15, delivers a seamless user experience. The new iPhone SE features impressive upgrades including the performance of A15 Bionic, which powers advanced camera capabilities and makes nearly every experience better, from photo editing to power-intensive operations like gaming and augmented reality. Along with 5G, longer battery life, and improved durability, iPhone SE comes in three stunning colors — midnight, starlight, and (PRODUCT)RED.1 iPhone SE will be available for pre-order this Friday, March 11, with availability beginning Friday, March 18.
“iPhone SE has been an incredibly popular choice with our existing users and for new iPhone customers, thanks to its iconic design, exceptional performance, and affordable price. This year we’ve built the most powerful and durable iPhone SE yet, with better battery life thanks to A15 Bionic, the same chip as our iPhone 13 lineup that also unlocks advanced camera features like Smart HDR 4, Photographic Styles, and Deep Fusion,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “And with 5G, iPhone SE gives users faster downloads and uploads, higher quality video streaming, real-time interactivity in apps, and much more. Delivering the latest generation of technology and performance at this price is something only Apple can do.”
iPhone SE comes in three beautiful colors — (PRODUCT)RED, starlight, and midnight — and features the familiar Home button with Touch ID.
Iconic Design with a 4.7-inch Display
iPhone SE is as durable as it is beautiful, and features an aerospace-grade aluminum and glass design, now with the toughest glass in a smartphone on the front and back — the same as on the back of iPhone 13 Pro and iPhone 13. Rated IP67 for water and dust resistance, iPhone SE is designed to protect against spills.2 iPhone SE features the familiar Home button with Touch ID — an easy, private, and secure alternative for logging in to apps, authorizing App Store purchases, making Apple Pay transactions, and more.
iPhone SE features an aerospace-grade aluminum design, with the toughest glass in a smartphone on the front and back.
A15 Bionic: The Ultimate Smartphone Chip
The power of Apple silicon delivers industry-leading performance and cutting-edge capabilities to iPhone. The lightning-fast A15 Bionic — introduced with iPhone 13 — comes to iPhone SE and makes nearly every experience better, from launching apps to handling demanding tasks with ease. A15 Bionic packs a powerful 6-core CPU, the fastest CPU in a smartphone, with two high-performance cores and four high-efficiency cores, making iPhone SE up to 1.8x faster than iPhone 8, and even faster compared to older models. The 16-core Neural Engine is capable of 15.8 trillion operations per second, enabling faster machine learning computations for third-party applications, as well as unlocking features for iPhone SE like Live Text in the Camera app with iOS 15 and on-device dictation. Perfect for photography, gaming, and augmented reality experiences, A15 Bionic makes every action feel fluid.
Built for efficiency, A15 Bionic works in conjunction with the latest-generation battery chemistry and tight integration with iOS 15 to enable better battery life on iPhone SE. Even with its compact form factor and new technologies like 5G, iPhone SE has longer battery life than the previous-generation and older 4.7-inch iPhone models. iPhone SE is compatible with Qi-certified chargers for wireless charging, and also supports fast charging.3
Pause playback of video: Racing game on iPhone SE with A15 Bionic
A15 Bionic in iPhone SE makes nearly every action feel fluid, from launching apps to gaming and augmented reality experiences.
New Camera Experience Powered by A15 Bionic
iPhone SE features an all-new camera system powered by A15 Bionic, with a 12-megapixel ƒ/1.8 aperture Wide camera that offers incredible computational photography benefits, including Smart HDR 4, Photographic Styles, Deep Fusion, and Portrait mode.4 Introduced with iPhone 13 Pro and iPhone 13, Smart HDR 4 uses intelligent segmentation to apply different adjustments for color, contrast, and noise to the subject versus the background. This ensures faces are properly exposed in challenging lighting, and renders people in the same photo individually, with different adjustments optimized for lighting and skin tone for each person. Photographic Styles allows users to bring their personal photo preferences to every image while still benefitting from Apple’s multiframe image processing. Preset and customized preferences work across scenes and subjects, and unlike a simple filter, intelligently apply the right adjustments to different parts of the photo to ensure the important elements, like skin tones, are preserved. Deep Fusion uses advanced machine learning to do pixel-by-pixel processing, optimizing for texture, details, and noise in every part of the photo. The image signal processor in A15 Bionic delivers significantly improved videos with reduced noise, particularly in low light, with better white balance and truer skin tone.
Powered by A15 Bionic, iPhone SE takes amazing photos and features Smart HDR 4, which applies individual adjustments for color, contrast, and noise to make images more true to life.
Deep Fusion uses advanced machine learning to optimize for texture and detail in every part of the photo.
Deep Fusion uses advanced machine learning to optimize for texture and detail in every part of the photo.
Photographic Styles allows users to bring their personal photo preferences to every image, and intelligently applies the right adjustments to different parts of the photo to ensure important elements are preserved.
iPhone SE takes stunning portraits with Portrait mode, including all six Portrait Lighting effects.previous
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5G Comes to iPhone SE
5G allows users to take advantage of the latest generation of wireless technology, with faster uploads and downloads, lower latency, and better experiences in more places — like seeing family with higher-quality HD FaceTime calls, even when on cellular data and not on Wi-Fi.5 With iOS 15, SharePlay on 5G unlocks powerful shared experiences such as watching HDR movies or TV shows in sync with friends while on a FaceTime call. And Smart Data mode will intelligently conserve battery life by automatically shifting iPhone to LTE when 5G speeds are not needed. Support for 5G worldwide is growing, with more than 200 carriers in over 70 markets and regions supporting it by the end of the year.
5G on iPhone SE allows users to take advantage of the latest generation of wireless technology, with faster uploads and downloads, lower latency, and better experiences in more places.
Featuring iOS 15
iOS 15 enhances the iPhone experience with more ways to stay connected, powerful updates that help users focus and explore, and intelligent features to get more done with iPhone. Now FaceTime calls feel more natural with spatial audio and a new Portrait mode, SharePlay delivers a way for users to share experiences with friends and family while on a FaceTime call, Focus helps users reduce distraction, notifications have been redesigned, and Live Text uses on-device intelligence to recognize text in a photo and allows users to take action. Apple Maps brings beautiful ways to navigate and explore the world with a three-dimensional city-driving experience and walking directions in augmented reality. Weather is redesigned with full-screen maps and more graphical displays of data, Wallet adds support for home keys and state IDs, and privacy controls in Siri, Mail, and more places across the system further protect user information.6
iOS 15 enhances the iPhone experience and enables features like Live Text, which intelligently recognizes text in a photo and allows users to take action.
SharePlay delivers a new way for users to share experiences with friends and family while on a FaceTime call.
Focus helps users reduce distraction and stay in the moment with customizable settings.
Apple Maps brings beautiful new ways to navigate and explore the world with a new three-dimensional city-driving experience and walking directions in augmented reality.
iPhone SE and the Environment
Like iPhone 13 Pro and iPhone 13, iPhone SE is designed to minimize its impact on the environment. iPhone SE is made with recycled materials, including 100 percent recycled rare earth elements in the Taptic Engine and audio magnets, 100 percent recycled tungsten in the Taptic Engine, and 100 percent recycled tin in the solder of the main logic board. Redesigned packaging eliminates the outer plastic wrap, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025. iPhone SE meets Apple’s high standards for energy efficiency and remains free of numerous harmful substances.
Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net-zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.
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